Why McDonald’s Buys Israeli Digital Startup Dynamic Yield?

As we know McDonalds is giant fast food corporation in the world. You can find McDonald’s in almost every country to maintain that empire they need good technological support. So finally fast food giant has announced day to acquire Dynamic Yield, an Israeli artificial intelligence startup specializing in personalization and decision logic technology.


As McDonald’s said “McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience.”

What is Dynamic Yield?


Dynamic Yield is Israeli artificial intelligence startup who provides value to their clients by enhancing online website app and market their products through developing there e-commerce side, delivery process .

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